Smol for Marketplace sellers

Facebook Marketplace Photo Size: What to Upload and How

Photos fail to upload, or a listing loads slowly, because phone files are huge: a 4032 × 3024 frame is about 12 million pixels. Smol resizes and compresses a batch of listing photos on your Mac, turns HEIC into JPG, shrinks clips, and strips GPS, with nothing uploaded anywhere.
  • Shrink a whole batch of phone photos before you upload
  • Turn iPhone HEIC into plain JPG that classifieds accept
  • Images are stripped of GPS and camera metadata by default
  • Compress listing video, then check the size before posting

$29 once per Mac · No subscription · Files never leave your Mac

Smol’s main window in dark and light appearance with an image, a PDF and a video queued and a Compress 3 Files button
By the Smol team9 min read

Facebook Marketplace photo size is not published: Facebook’s own sell-an-item help article gives no pixel size, file size or photo count, so the safe move is to upload a modest JPEG, around 1600 pixels on the long edge, rather than a raw phone file. Here is what each sender hits and the Smol setting for it.

What you are posting, the limit you hit, and the Smol setting
What you are sendingThe limit you hitThe Smol setting
Phone photos to MarketplaceNo published size; big files upload slowly or failCompress, output JPG, quality 75 to 80, maximum dimension 1600 (our starting point)
Photos to CraigslistUp to 24 images; Craigslist says to resize and use .jpg when uploads failCompress, output JPG, quality 75, maximum dimension 1600
iPhone HEIC photosCraigslist advises .jpg; Marketplace publishes no format listCompress with output JPG (not Convert)
A short listing videoNo published Marketplace video limit; large clips fail on slow connectionsMP4, H.264, reduced resolution, then check the size
Location in the photo filesPhone photos can carry GPS coordinatesImages are stripped by default; verify one output

What is the Facebook Marketplace photo size?

Facebook publishes no Marketplace photo size. Its help article on selling an item walks through adding photos and publishing, and states no pixel dimensions, no file-size cap, no format list and no photo count (Facebook Help, read 11 October 2026). Figures on third-party blogs disagree with each other, so we do not repeat them.

A practical target follows from the screen, not a rule. A listing photo is viewed mostly on a phone screen, so 1600 pixels on the long edge is a sensible cap, far below a 4032-pixel frame. That keeps about 16% of the pixels of a 4032 × 3024 frame (2000 × 1500 is about 25%). Treat 1600 as our starting point, not Facebook’s number.

What is the Craigslist image size limit?

Craigslist states a count, not a size: its image upload takes up to 24 images (Craigslist HTML FAQ, read 11 October 2026). Its image help page publishes no file-size cap, pixel limit or format list either.

What it does say about failures is practical: try resizing the image, use a .jpg file type, and check your connection (Craigslist image help). It also notes images are optional and not offered in every posting type, and the first image you upload is the one shown in search results. Put the best shot first.

Published limits of the two classifieds, with the date each page was read
PlatformWhat the page saysSource
Facebook MarketplaceNo photo size, file size, format, count or video limit stated in the sell-an-item articleFacebook Help
CraigslistUp to 24 images through its image uploadCraigslist FAQ
CraigslistOn upload trouble: resize, use .jpg, check your connectionCraigslist help
iPhone cameraMost Compatible captures JPEG and H.264 instead of HEIF and HEVCApple Support

Same rule for both sites: when a platform will not tell you a size, a 1600-pixel JPEG at quality 75 to 80 is small enough to load quickly and large enough that buyers can zoom on a scratch.

Why will my photos not upload to Marketplace?

Photos can fail to upload when the files are too big for the connection, the format is one the site does not handle, or the app is stalling. Craigslist’s own advice is to resize, switch to .jpg and check the connection; the same three fixes work on Marketplace.

  • File too big. A 4032 × 3024 phone frame is about 12 million pixels. Resize to 1600 on the long edge and compress.
  • HEIC. iPhones can capture HEIF, which Apple says offers better compression than JPEG. Switch capture to Most Compatible (Settings, Camera, Formats) or compress to JPG on your Mac (Apple Support).
  • Slow or dropped connection. Smaller files help here more than anything, and you should upload a few photos at a time.
  • Too many files at once. Add a few photos, then the rest.

If a fix does not work, we cannot say why from outside the app, and Facebook’s help article does not cover it. Try the website on a computer, where you control the files.

Which Smol settings shrink listing photos?

Resize first, then set quality. The numbers below are our starting points, not platform limits; check the largest output file after one run.

Smol settings by deliverable (starting points)
DeliverableOperation and formatQuality or presetMaximum dimension
Listing photosCompress, output JPGQuality 75 to 801600
iPhone HEIC photosCompress, output JPG (not Convert)Quality 751600
Detail shots for flawsCompress, output JPGQuality 80 to 852000 (the default)
Listing videoCompress, MP4, H.264, reduce resolutionQuality "Web" (CRF 28)Reduce from 4K

Use Compress with the output set to JPG, not Convert: quality belongs to Compress, and Convert ignores it and writes a large, high-quality JPEG. Keep the resize mode on fit so nothing is cropped. For the matched-quality measurements, see the image benchmark; they come from 24 small photographs, not phone files.

How do I prepare a Marketplace listing from my phone photos?

Do it once per listing, not once per photo. AirDrop the shots to your Mac first.

  1. Copy the photos to a folder on your Mac

    AirDrop or Photos export. Smol writes a copy with a _compressed suffix and never overwrites by default.

  2. Drag the folder into Smol

    Photos and a clip can go in together.

  3. Set output to JPG, quality 75 to 80, maximum dimension 1600

    Leave the mode on fit. HEIC files come out as JPG.

  4. Compress, then check the largest output

    Smol sets quality and pixel size, not bytes, so look at the result in Finder before you upload.

  5. Upload the best photo first

    On Craigslist the first image is the one shown in search results.

How big can a Marketplace listing video be?

Facebook’s sell-an-item article does not mention video, so no Marketplace video limit is published there. Shrink the clip anyway: a 4K phone clip is large, and a small MP4 loads sooner for a buyer on mobile data.

In Smol, compress to MP4 with H.264, reduce the resolution from 4K, and use the “Web” quality label (CRF 28). Smol has no “make this 15 MB” control for video, so read the output size. Our video-for-email guide works the bitrate arithmetic, and H.265 vs H.264 explains why H.264 plays everywhere.

How do I remove location from listing photos?

Smol’s image defaults strip metadata, including GPS, EXIF, IPTC and XMP. An iPhone photo can carry up to 15 GPS-related tags, so a photo of an item in your garage can point to your address. See our GPS guide.

  • Compress with metadata stripping left on (the default), then open one output in Preview and check Show Location Info.
  • Or use Smol’s strip-metadata operation, which does not re-encode the image.
  • Do not rely on Convert: in our tests, converting HEIC to JPEG carried GPS through on every route, Smol’s convert included.
  • Metadata is not the whole story. A background, a house number or a street in the frame still shows where you are; see what to check before you post a photo and why stripping EXIF is no longer enough.

What do sellers use today, and how does Smol compare?

Free and built-in options first; they are enough for a one-off.

Ways to shrink listing photos on a Mac
OptionCostGood forCatch
Upload straight from the phoneFreeOne or two photosLarge files; no batch control
Preview, Export with a quality sliderFree, built inA single JPEGOne file at a time
sips in TerminalFree, built inScripted batch resizeCommand line only; see our sips guide
Smol$29 onceA batch with HEIC, video and metadata in one dropNot the fastest tool; no free trial

For method-by-method detail, see every way to compress images on a Mac and the sips command guide.

When is Smol the wrong tool?

Skip it in these cases.

  • You sell from your phone only and post one photo: the app’s own upload is enough, and Smol runs on a Mac.
  • You need a hard file-size ceiling: Smol sets quality and pixels, so you check the result; only its target-size mode aims for a size, as a band, and it is slow.
  • You need to hide a face, plate or street sign: Smol does not redact or blur.
  • You run a large store: see e-commerce product images, or eBay listing photos for another marketplace.
  • You need pixel-identical optimization: Smol has no lossless mode; ImageOptim does.

Frequently asked questions

What is the best Facebook Marketplace photo size?

Facebook does not publish one. Its sell-an-item help article states no pixel size, file size or photo count. We suggest a JPEG about 1600 pixels on the long edge at quality 75 to 80: sharp on a phone screen and a fraction of the size of a raw camera file. That is our starting point, not a Facebook rule.

What is the Craigslist image size limit?

Craigslist publishes a count but no size. Its FAQ says its image upload takes up to 24 images, and its image help page lists no file-size cap, pixel limit or format list. If an upload fails, Craigslist advises resizing the image, using a .jpg and checking your connection. A 1600-pixel JPEG meets all three.

Why do my photos not upload to Marketplace?

Common causes are an oversized file, a format the site may not handle such as HEIC, or a weak connection. Resize the photo, save it as JPG and try again over a stronger connection. Craigslist recommends resizing, .jpg and checking your connection. If the problem remains, Facebook’s help article does not say more, so try posting from a computer.

Can I add a video to a Marketplace listing?

Facebook’s sell-an-item article does not mention video, so we cannot quote a limit. Whatever the allowance, a smaller clip uploads faster. In Smol, compress to MP4 with H.264, reduce the resolution from 4K and use the Web quality label, then check the output size, since Smol has no size target for video.

How do I remove location from listing photos?

Compress them in Smol with metadata stripping on, which is the default for images. It removes GPS, EXIF, IPTC and XMP. Then open one output in Preview, choose Tools, Show Location Info, and confirm nothing remains. Also check the frame itself, because a house number or street sign can give away the address.

Do I need to change my iPhone camera settings?

Not if you compress on a Mac. Apple’s Settings, Camera, Formats, Most Compatible switches new photos to JPEG and H.264 instead of HEIF and HEVC, which are more efficient but less widely accepted. Using Smol’s Compress with JPG output turns existing HEIC files into JPG with your quality and size settings applied.

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