For immediate release · August 28, 2026
Smol launches for Apple Silicon and Intel Macs.
One private Mac app to compress and convert images, PDFs, video, audio, documents, tables, and fonts—without cloud uploads, subscriptions, or arbitrary limits.
Smol is now available worldwide for both Apple Silicon and Intel Macs. The launch brings professional-grade compression, conversion, metadata removal, batch processing, and AI-assisted image tools into one focused, native Mac experience.
Most online compressors begin by uploading a file. Smol begins and ends on the Mac. That makes it useful for work that is large, frequent, confidential, or simply too important to place in a third-party queue. There are no file-size caps, daily credits, accounts required for processing, or cloud copies left behind.
“Smol was built around a simple idea: your Mac already has the power to do serious file work. Your files should not need to leave it.”
Separate native builds give Apple Silicon and 64-bit Intel users the same core feature set, including image, PDF, video, and audio compression; local conversion; neural compression; AI upscaling; Finder Quick Actions; clipboard compression; and automatic updates.
Built for real work
Six ways to make files more useful.
Ship faster websites
Batch-compress product photography, screenshots, and marketing assets, then convert them to WebP or AVIF without feeding client work into an online service.
Send files that fit
Shrink a presentation PDF, screen recording, podcast draft, or email attachment in a few drops—without a browser upload limit or daily quota.
Protect private work
Process unreleased campaigns, legal documents, family photos, and NDA material locally. Files stay on the Mac from start to finish.
Clean up photo libraries
Compress large folders, convert HEIC and RAW files, strip EXIF and GPS metadata, and upscale images with the same focused workflow.
Prepare video and audio
Reduce large MOV and MP4 files with H.265, or convert and compress MP3, AAC, WAV, FLAC, OGG, and ALAC locally.
Handle everyday conversions
Move between useful image, document, spreadsheet, media, and font formats without juggling tabs, accounts, or single-purpose utilities.
Available now
Choose the build made for your Mac.
Smol is a one-time $29 purchase with future updates included. A full seven-day trial is available before purchase.
About
About Smol
Smol makes powerful file compression feel like a native part of the Mac. It combines professional encoders and intelligent image analysis with a simple drag-and-drop interface, keeping processing private, local, and unlimited.
Media contact
Press and partnerships
For interviews, product information, review access, screenshots, or partnership inquiries, contact [email protected].