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Image Size for Art Portfolio Website Uploads: Limits and Settings

Your painting is a 40 MB file and your portfolio builder wants 500 KB. Smol resizes finished artwork to the pixel size you choose for each platform, sets the quality, and trims whole folders on your Mac, without uploading your unreleased work.
  • Resize a folder of finals to 2500 px or 1080 px in one drop
  • Choose JPG, WebP or AVIF and set the quality yourself
  • Strip EXIF, IPTC and XMP from exports by default
  • Your art never leaves the Mac: no account, no upload

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Smol’s main window in dark and light appearance with an image, a PDF and a video queued and a Compress 3 Files button
By the Smol team9 min read

The right image size for an art portfolio website is the size it will actually be shown at, usually 1500 to 2500 pixels wide, saved as a JPG, WebP or AVIF well under the host’s cap. Squarespace, for one, accepts 20 MB but asks for 500 KB or less. Here is each limit, sourced, and the Smol setting that meets it.

What you are posting, the limit you hit, and the Smol setting
What you are postingThe limit you hitThe Smol setting
Finished art for a portfolio siteSquarespace: 20 MB limit, 500 KB or less recommended, 2500 px ideal widthCompress, JPG or WebP, quality 80, maximum dimension 2500
Instagram postsInstagram sets its own display size; test one image firstCompress, JPG, quality 85, maximum dimension 1080
ArtStation and Behance projectsEach platform sets its own caps; read its help pageStart at 2500 px, quality 80, then check the largest output
Flat-color or line artSmeared color edges at low JPEG qualityQuality 90 or higher, or WebP or AVIF output
A watermarked exportAdded detail can raise file sizeWatermark first, compress last, and compare sizes

What image size should an art portfolio website use?

Export at the largest size the site will display and no larger. A visitor on a laptop sees roughly 1500 to 2500 pixels across; anything beyond that is bytes the browser downloads and then throws away.

Squarespace states the numbers plainly. Its guide calls 2500 pixels ideal for most images and warns that images under 1500 pixels wide may look blurry on larger screens. It creates smaller copies of each upload at 100, 300, 500, 750, 1000, 1500 and 2500 pixels wide, so an upload wider than 2500 adds nothing a visitor can see. If that is your host, see our Squarespace image size guide. The same page lists a 20 MB upload limit and a 120 megapixel ceiling, and asks for 500 KB or less so pages load quickly. That is a gap of about 40 to 1 between what is accepted and what is recommended.

Published limits for art portfolio hosts and social platforms
WhereFigureWhat it means for artistsSource
Squarespace20 MB limit; 500 KB or less recommendedAccepted is not the same as fast. Aim near the recommendation for gallery pagesSquarespace help
Squarespace2500 px ideal width; under 1500 px may look blurryExport finals at 2000 to 2500 px wideSquarespace help
Squarespace.jpg, .gif, .png, .webp; RGB with an sRGB profile; 120 MPFlatten CMYK work to RGB before uploadingSquarespace help
ArtStation15 MB (free) or 50 MB (Pro) per Marmoset Viewer fileThis is for .mview 3D files, not ordinary images. Check ArtStation for image capsArtStation help

What is the ArtStation image size limit?

ArtStation’s help article on Marmoset scenes gives caps for one file type only: Marmoset Viewer files, 15 MB on a free account and 50 MB on Pro. This page quotes no figure for ordinary images. Check your project’s upload screen, and size art as you would for any portfolio: about 2500 pixels on the long side is a sensible ceiling, since few viewers show more.

What is the Behance image size?

Behance sets its own width and file-size rules, and this page quotes no Behance figure, so read its current help page before you export a case study. Whatever it says, the workflow below holds: export once at full size, resize copies, and check the largest file in the folder.

Which Smol settings give the right image size for an art portfolio?

Set a maximum dimension first, then quality. Pixels do most of the work: a canvas painted at 6000 pixels wide, shown at 2500, carries more than five times the pixels it needs.

Starting points. The quality numbers are ours, not measured thresholds
ArtworkOutputQualityMaximum dimension
Painterly or photographic artJPG802500
Flat color, comics, line art with colored linesJPG90 (keeps full color detail)2500
Flat color where you control the siteWebP or AVIF65 to 752500
Instagram postJPG851080
Thumbnails and sketchbook pagesJPG751500
Master for printDo not compressOriginalOriginal

Why 90 for flat color? Smol’s JPEG output keeps full color detail from quality 90, while at 75 and below it stores color at lower resolution. Thin red or blue lines on a flat background are where that shows. If edges look soft, raise the quality, or compress to WebP or AVIF instead.

For scale, in our benchmark of 24 small photographs (768 × 512), Smol made PNGs 69.2% smaller at default settings, and compressing those PNGs to AVIF at quality 65 saved 92.1%. Those are small film photos, not your paintings. See the benchmark data for the conditions, then check one of your own files. Smol has no lossless mode for images, so an archive master stays a separate file.

How do I resize and compress a folder of artwork?

Export your finals once from Procreate, Photoshop, Clip Studio or Krita, then let Smol make the web copies in one pass.

  1. Export full-size finals to one folder

    PNG or TIFF at full resolution, in sRGB. This folder is your master and stays untouched, because Smol writes copies with a _compressed suffix by default.

  2. Add the watermark, if you use one, before compressing

    Compress last, so the watermark is encoded once and you are comparing the sizes that will actually be uploaded.

  3. Drag the folder into Smol

    Mixed batches are fine. Choose Compress, then an output format from the table above.

  4. Set maximum dimension and quality

    2500 and 80 for portfolio pages, 1080 and 85 for Instagram. Smol sets quality and pixel size, not output bytes, so these are starting points.

  5. Check the largest file and one detail

    Sort the output by size. Open the biggest file and zoom into a face or a thin line. Rerun at a lower quality only the files that miss your target.

Rather not touch the app each time? A Finder Quick Action compresses a selection from a right click.

Why does my art look worse on Instagram, and how do I keep Instagram art quality up?

Instagram resamples what you upload, on its own terms, so size the file yourself first. We use 1080 pixels on the long side as a starting point, a choice of ours rather than an Instagram figure.

  • Resize to 1080 pixels on the long side yourself, so you see what Instagram will show.
  • Use quality 85 JPG as a starting point, and avoid uploading an already heavily compressed file; each pass loses detail.
  • Sharpen lightly after downsizing if fine hatching turns to gray. Do that in your art app, before Smol.
  • Post a crop of the detail as a second slide, since the first view is small.

Instagram’s own treatment of line art is not documented here, so judge by posting one test image first. If you also sell prints, see upscaling art for print-on-demand.

Does a watermark change the file size?

It can. A watermark is extra pixels the encoder has to describe, and a semi-transparent logo over a smooth gradient is harder to compress than the gradient alone. We have not measured the effect, so compare your own before and after.

  • Watermark at the final export size, not on the 6000 px original, so the mark scales with the image.
  • Place it over detailed areas where it costs fewer bytes and is harder to crop out.
  • Remember that metadata is not a watermark. Smol strips EXIF, IPTC and XMP from images by default, which removes embedded copyright and contact fields; switch that off if you want them kept.

For why those fields matter, see what EXIF data contains and how to remove it on a Mac.

What do artists use today to shrink images, and how do they compare?

Start with what your art app and your Mac already do. They are free and often enough.

Ways to shrink artwork for the web
ToolGood forLimit
Export dialog in Photoshop, Procreate or KritaOne image, full control of size and formatSlow for a folder of fifty
Preview, Tools then Adjust SizeA quick one-off resizeNo batch quality control
Squarespace or your host’s own resizingMaking smaller versions of what you uploadStill downloads a big original; keep uploads near the recommended size
Online compressorsQuick one-offsYour unreleased art goes to someone else’s server; check each service’s file limits
SmolBatches, a chosen format and quality, local, $29 onceNot the fastest; no lossless mode; no watermarking

Our comparison of every Mac method runs the same files through each.

When is Smol the wrong tool?

  • You need print masters. Compression always re-encodes, so keep originals and send printers the master.
  • You need vector or SVG output. Smol does not write SVG.
  • You need to add watermarks, signatures or borders. Do that in your art app.
  • You need pixel-identical optimization. That is a job for a lossless tool such as ImageOptim; see the head-to-head.
  • You post one image a month. Your export dialog is enough.

Frequently asked questions

What image size should I use for an art portfolio website?

Export at the size the site displays, usually 1500 to 2500 pixels wide. Squarespace calls 2500 pixels ideal and says images under 1500 may look blurry, with a 20 MB upload limit and a 500 KB recommendation. Your own builder may differ, so read its help page, then check the largest output file.

What is the ArtStation image size limit?

ArtStation’s help article on Marmoset scenes gives limits only for Marmoset Viewer files: 15 MB on a free account and 50 MB on Pro. This page quotes no cap for ordinary images, so check your upload screen. Sizing around 2500 pixels on the long side is a sensible ceiling for most viewers.

What image size does Behance want?

Behance sets its own width and file-size rules, and this page quotes no Behance figure, so read its current help page before exporting a case study. A reliable habit is to export one full-size master, resize copies, and check the largest file in the folder before you upload.

How do I keep Instagram art quality high?

Instagram resamples uploads on its own terms, so resize the file yourself first. In Smol, use Compress with JPG at quality 85 and maximum dimension 1080 as a starting point of ours, not an Instagram rule. Avoid recompressing an already compressed file, and post a test image first.

Does a watermark affect file size?

It can, because the mark adds detail the encoder must store, and a faint logo over a smooth gradient is harder to compress. We have not measured the effect. Watermark at the final export size, compress last, and compare sizes. Smol strips copyright metadata by default, which is separate from a visible watermark.

Is it safe to compress unreleased art online?

An online compressor receives your file on its own server. For unreleased client work or commissions under NDA, that may be a problem, and services set their own file limits. Smol runs on your Mac, has no account, and uploads nothing, so the file stays where you put it.

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